Amie Frain | Creative Media Professional

For my second-year project, I embarked on a real-world challenge: building a website for a local bespoke engineering and carpentry business. The client, a charmingly eccentric character, had no digital presence and his existing logo—an intricate hand-painted sign of a wizard in the forest, which was also on embossed metal stamps—didn’t quite fit the sleek, professional vibe he envisioned for his website. As part of the project, I undertook a complete logo rebranding journey, crafting a modern, website-friendly version while also paying homage to the original design. Explore the evolution of the logo below, from concept to final iteration, and witness the seamless fusion of tradition and modernity